Proven strategies that have ranked pest control companies for the better part of a decade
SEO or search engine optimization can be very confusing, mainly because most SEOs (the guys and gals who do SEO) don’t share their recipe for success. And, if we are being honest, as a pest control business owner, you are too busy to learn it, and you probably don’t want to nor should you. The Result?
A frustrating relationship between you, Google, and your pest control SEO agency. You are often told, “It just takes time”, or “we drove ten new backlinks this week!” but that doesn’t mean your phone will ring more. This is because ranking a pest control website on google isn’t about driving backlinks outlined in one of many predefined SEO packages. Like other local businesses, pest control SEO is about being strategic and understanding how search engines think about the pest control industry.
Search results come from an on-page SEO and an off-page SEO campaign that will drive website traffic from local search engine searches. For pest control companies, your target market might be looking for termite control, bed bug removal, or fumigation to take out a nasty cockroach infestation. Your audience is all centralized around and in your service area, and that means that it doesn’t matter if your website traffic comes from a keyword such as “how much blood do mosquitoes drink?” but instead from local searches that will drive qualified leads to your pest control company that will result in more customers.
increase in phone calls
Increase in Organic Traffic
Ranked On Page #1 In 4 Months
To rank higher on Google and beat the cost of Google Ads, you need a solid pest control SEO strategy to make your pest control company dominate local SEO and drive potential customers & potential clients to your website. For the pest control companies we work with, we create a custom digital marketing plan to increase website visitors from a solid local SEO campaign. Of course, we get our hands dirty, and we tackle the technical SEO components you find on an on-page SEO campaign, such as your title tags, meta descriptions, & alt tags, but those are only a few factors that will help your local business rank on the search engines.
We take it a couple of steps further and build a custom pest control SEO strategy for your pest control company. We start with a website audit and perform keyword research to better understand what your competitors are doing and what easy opportunities you have to rank on search engine results pages. Typically, a couple of local SEO opportunities will drive new customers to your pest control services. But those won’t give you the sustained growth you need because other pest control companies are investing in their pest control SEO, and you want to ensure that you outrank them for years to come.
To build this sustainable model, you need a flywheel that will drive backlinks to your website and increase your website traffic. This flywheel is included in all of our SEO packages, and it is our secret sauce that helps our clients succeed. This all starts with the right keywords, a solid content marketing strategy created from keyword research and a thought-out off page SEO strategy that will help you find customers online.
With the GrowthBound flywheel model, your pest control SEO will strengthen over time, and your website will rank high in search results for potential local customers looking for local services. The essential part of this strategy is engaging content will will continue to send off site metrics to your website, which are the main factors in driving more traffic and increasing your customer base. High quality content will include valuable information that your target audience is searching for and will rank on search results which will give other high quality websites the opportunity to link to your content which results in natural link building, just as Google intended.
This 100% depends on your competition and how strong your website is. To answer that question accurately, we invite you to schedule a free SEO consultation by clicking the link above.
The number one reason why pest control companies fail at SEO is that they don’t have the systems to stay consistent and receive the maximum ROI on their pest control SEO efforts. To overcome this hurdle, GrowthBound marketing takes a two-prong approach that will ensure profitability from day one or you don’t pay us. Yeah, you read that right. just like your pest control guarantee, we don’t deserve your business if you are not profitable. Our number one goal is to drive more leads to your business through a user-friendly website that will help your business grow.
Our SEO services include more than just keyword research to ensure you are not targeting the wrong keywords. We provide the every digital marketing service that is required to grow your business, including conversion optimization, link building, local SEO, citation building on sites like yellow pages, and other marketing services such as Google Ads.
When you hire GrowthBound Marketing for your pest control SEO, you get a partner dedicated to helping your rank. You won’t be working with a large agency that works with many different business types but a dedicated team that only does pest control marketing. We customize our SEO packages to fit your pest control business perfectly. In the past, we’ve worked with large, multi-state pest control companies and small, one-man operator companies that need to keep a tight watch on their budget. For us, the approach is the same — create a custom plan to help the pest control business grow based on their budget. We do this by packaging our SEO services with marketing strategies that drive real growth, real fast.
When it comes to growing your pest control company through organic traffic, GrowthBound marketing is the partner you need. We have over 10 years of pest control-specific experience handling pest control SEO services, pest control Google Ads, and pest control graphic design that drives new customers. The pest control companies that we work with enjoy not only pages that rank on search engines but also pages that convert that website traffic into new customers. We look at all of your other pages on your website and make sure that everything is driving conversions so that you have a full and complete digital marketing strategy that helps you dominate search engines to find potential customers through pest control SEO. The only way you are going to find out if we are right for you is to hop on a call and let us do a 100% free search engine optimization audit to see how your pest control company compares against your competition.
We love working with and growing local businesses. If we can’t help, we’ll send you to someone who can.