Thrive Pest Control SEO Case Study:
From Zero to Thriving
- URL: https://thrivepestcontrol.com
- Website Platform: Custom Code
- Services Provided: SEO, Google Ads, CRO, Website Development, & Video.
- Location: Nashville Tennessee
The Challenge: Establish the Thrive Brand On a Tight Budget
A few years ago, Thrive Pest Control was a brand new pest control business in Nashville, TN. Starting as a new player, Thrive Pest Control set an ambitious target to serve a large number of customers in their first year. With no existing reputation or client base, they faced a tough challenge in a crowded field.
A few months into their journey, Thrive teamed up with GrowthBound Marketing to shift from traditional marketing to a digital-first strategy. Despite their hard work, Thrive’s online presence was still weak, with a low domain authority and just 18 reviews after six months.
Thrive went the extra mile for their customers, offering free services that increased their costs, yet they struggled with a modest 4.1-star Google rating.
The aim was to strengthen Thrive’s online reputation on a tight marketing budget. GrowthBound Marketing had to be resourceful and innovative to boost Thrive’s search rankings and establish them as a trusted name in pest control in Nashville.
4.8 Google Star Rating
Almost 200 reviews and a 4.8 star rating on Google provide social proof and help Thrive rank on Google Maps.
4,000 Ranking Keywords
Including for competitive keywords such as "pest control Nashville."
100 Monthly New Leads
Organic and paid marketing strategies maintain a strong, consistent number of monthly leads.
17K Monthly Organic Search Visits
A SEO-focused site brings in thousands in free traffic.
The Solution: Balancing Quick Wins & Sustainable Marketing
Leveraging its expertise in securing victories for pest control firms, GrowthBound executed a strategic search marketing plan paired with a cost-effective advertising campaign.
Initiate a Quick-Loading, Keyword-Optimized Homepage With the objective of attracting prospective clients to Thrive’s homepage, GrowthBound developed a site that loads promptly, offers straightforward navigation, and communicates clear instructions to visitors — reach out to Thrive Pest Control. The homepage, optimized for conversion, incorporates high-traffic keywords throughout its design. Although immediate ranking for these terms may be gradual, the foundation is established for future keyword mastery.
Accumulate Exceptional Reviews: By employing an automated review generation tool that sends a tailored review link via text after a service appointment, GrowthBound significantly boosted Thrive’s Google review count. Within a mere ten days, Thrive not only doubled its reviews but also improved its average star rating, aiding in climbing Google’s search rankings and increasing its customer base.
The Results: Free Traffic From a Well-Positioned Site
Thrive’s domain authority and ranking keyword count rapidly grew.
GrowthBound Marketing delivered almost immediate results for their client Thrive Pest Control. Thrive’s review count increased by 100% in just a few days, and the pest control company experienced rapid results with their long-term Pest Control SEO strategy.
GrowthBound helped Thrive establish their pest control service as a true competitor in a crowded market, earning the trust of their client. The client now refers GrowthBound Marketing to other businesses.
