Forterra Pest Control Case Study:
Making Big Wins With Limited Budget

The Challenge: Establishing a Local Pest Control Company In a Massive Metroplex

After acquiring a small local pest control brand, Forterra was ready to hit the gas on growth. They knew paid ads would earn them customers quickly, but GrowthBound Marketing recommended a mixed strategy of paid and organic marketing in order to maximize ROI. With just a little money for improving their website for search engines, GrowthBound Marketing greatly surpassed Forterra’s hopes, bringing in more website visitors and customers than expected.

Local pest control companies need to find a way to stand out. They can’t cover the city with big ads or spend all their ad money in just one month. So, what’s the smart move?


$30 Cost Per Lead

Drastically below the industry average, these affordable leads prove a strong ROI for Forterra.

2.8K Ranking Keywords

Including for competitive keywords such as "best pest control dallas"

30+ New Leads Monthly

And that number keeps on growing — even during the off season.

125% Year-Over-Year Organic Growth

Since taking the reins, GrowthBound has increased organic traffic exponentially.

The Solution: Build in the Background

The ambitious profit goals of Forterra sat before them like a steep hill. Leaning on the moderate success of the brand they acquired, Forterra had several things working for them. One thing that wasn’t? An effective digital strategy. 

A new website and paid ads were working well, but without an excessive budget for paid ads, growth goals remained out of reach. Forterra needed an omnichannel strategy that brought in clients at a fraction of the cost of Google Ads. GrowthBound’s proposed SEO strategy came just in time.

Boost Organic Traffic with GrowthBound’s Proven SEO Strategies

GrowthBound has revolutionized Forterra’s online presence through targeted SEO enhancements, significantly increasing organic lead generation. Our comprehensive approach included:

  • Restructuring the Website: We reorganized Forterra’s website architecture, focusing on pillar pages to create a more intuitive user experience and strengthen topic authority.
  • Developing High-Quality Pillar Content: Each key pest category now has a dedicated pillar page rich with valuable information optimized for search engines.
  • Crafting Targeted Blog Posts: We’ve tapped into long-tail keyword opportunities by producing informative blogs, attracting niche audiences and addressing specific queries.
  • Accelerating Website Performance: A faster website improves user experience and contributes positively to search engine rankings.
  • Rectifying On-Page SEO Issues: We meticulously corrected on-page SEO discrepancies, ensuring every page is fully optimized for maximum visibility.
  • Cultivating a Robust Backlink Profile: Establishing a network of quality backlinks has enhanced Forterra’s domain authority and online credibility.

The outcomes of these strategic moves are striking: Forterra’s monthly site traffic skyrocketed from a mere 60 visitors to over 300 in just two months. This surge wasn’t a fleeting spike; it marked the onset of sustained growth. Over the past six months, Forterra has consistently drawn over 1,300 visitors each month, underscoring the lasting triumph of our SEO initiatives.

The Results: Free Traffic From a Well-Positioned Site

It’s undeniable that a shift toward organic marketing is increasing sales. Site traffic is up 125% year over year. The best part is that most of this traffic is coming for free. Once pest control brands do the work of building a quality site with great content, they can enjoy free traffic.

Not only are the phone calls GrowthBound delivers cheap, they are also qualified leads. Keywords like ‘pest control near me’ would typically cost a pest control company thousands a month. Instead, Forterra has traffic flooding in — organically.

As the home page, pillar page and blogs continue to rank, free leads will continue to flood Forterra’s business. They’ve already seen a consistent 30% MoM increase in ranking keywords. 

Now, that Forterra has reached their initial growth goals, they can set their sites even higher. And with a tried-and-true marketing strategy, it’s a near-guarantee they will reach their next growth milestone.

pest control SEO marketing strategy

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