Case Study
Forterra Pest Control: Big Wins on a Limited Budget
Launching a local pest control brand in a massive metroplex — and earning free organic traffic that compounds month after month.
The Challenge: Establishing a local brand in a massive metroplex
After acquiring a small local pest control brand, Forterra was ready to hit the gas on growth. They knew paid ads would earn customers quickly, but they wanted a foundation that would pay off long after the ad spend stopped. The ambitious profit goals sat before them like a steep hill.
The Solution: Build in the background
Leaning on the moderate success of the brand they acquired, GrowthBound built a well-positioned, SEO-first site designed to capture organic demand across a huge market — growing in the background while paid campaigns drove immediate revenue.
The Results: Free traffic from a well-positioned site
It’s undeniable that a shift toward organic marketing is increasing sales. Site traffic is up 125% year over year, and the best part is that most of it is free, compounding organic traffic.
