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How to Grow Your Business Without Social Media
When it comes to marketing a business, social media platforms are usually the ones that most businesses use. It is because there are many social media users all around the world. Thus, it is easier for a business to reach its target audiences with just a few clicks on the mouse. Additionally, social media is deemed to be the most influential virtual space for communication. As a result, it is a great way for a business to market its brand.
By marketing your business through social media, you can reduce your marketing cost because social media marketing costs little to nothing. But what if there are no social media platforms? How can a business grow without social media? Below are the ways you can market and grow your pest control business without having to use any social media platforms.
Email Marketing
Email marketing makes use of sending emails to the business customer email lists. They send emails about the latest products and services, discounts, and promos to the customer for them to be aware of it. Most of the time, it is used to give benefits to loyal customers to keep them engaged between purchases.
As a result, the business will build relationships with its customers while driving traffic to its website. However, just merely sending the email is not going to be as effective if you are sending it at the wrong time. Email marketing should be done on Wednesday or Sunday, as these days are the best time to send emails to increase open and click rates.
Search Engine Optimization
If you have your own website, then you should implement Search Engine Optimization (SEO) practices. SEO is a marketing method used to rank a website higher on the search engine results page (SERPs). Being number one in SERP is every business’s dream, and SEO can help with that because searching is the way people discover content online.
The reason why businesses are striving to rank higher is that most people do not scroll past the first page of SERP, and the number one on SERP always gets the most clicks. More clicks on the website mean more organic traffic.
Blogging and Guest Posting
When you have a website, you can also create your own blogs to increase visibility. Regular blogging that is related to the nature of your business will drive more people to your websites. If a user searches for something online and your blog is relevant enough, it will show up. It will make customers more interested, stay longer on your websites, and keep coming back. With blogs, you will build your expertise, authority, and credibility, making customers trust you more. However, blogging should be done correctly. The right and relevant keywords must be included on the blogs for them to rank higher in the search engine results pages (SERPs).
On the other hand, guest posting is almost the same as blogging. The only difference is that your original blogs are not posted on your own websites but rather are posted on other sites. To increase traffic to your website, your blog should redirect the readers to your website. This method is called backlinking. It is the method wherein a website links the reader to another website using an anchor text. Guest posting will also help business increase their exposure and brand awareness.
Collaborations
Collaborations or business collaborations are the processes of one business teaming up with another. Typically, they work towards a common goal or purpose as well as establish connections with one another. This helps the business grow by motivating the employees to work hard on what they do.
Working with more people helps employees to focus on their tasks than when they are doing them on their own. As a result, it will boost employee engagement and communication within the business. When businesses collaborate with one another, they can also share their knowledge and skills with one another. They can share what they know that the other doesn’t, which is beneficial to all of them in the long run.
Paid Advertisement
Paid advertisement is as simple as the advertisement that you have to pay. The business will have to pay for the company offering advertisement spaces. This can be done both traditionally and digitally. It is an easier way to expose the business to customers because even if people are not searching for it, it will appear on their devices, or anywhere they look.
Growing Your Business without Social Media
Although social media is the best way to market your business, it is the only way. You can still market your business effectively without using social media platforms. You can make use of the digital marketing strategies mentioned above to grow your pest control business. But there is always a pest control marketing agency that can do all the jobs for you to avoid any marketing mistakes. They can do all the necessary marketing steps, so you don’t have to.
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