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Case Study

Pestcom: Accelerating Growth in a Growing City

A digital-first strategy that turned steady progress into predictable, compounding growth in one of the country’s fastest-growing markets.

The Challenge: Keep up in a rapidly shifting market

In its initial years, Pestcom experienced steady growth, content with the progress achieved through a basic WordPress website and a modest approach to marketing. But in a rapidly growing city, standing still means falling behind.

The Solution: Digital-first strategy with a local spin

The framework for a healthy digital strategy began with a fast, efficient, high-converting website. GrowthBound created a custom-code site to increase performance, then layered on a local-focused search and ads strategy.

The Results: A stronghold company with predictable growth

Pestcom has captured a significant share of the Boise market, showcasing remarkable growth that compounds month after month — and is poised for even more.

Customhigh-converting website
Marketleading share in Boise
Predictablemonth-over-month growth

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GrowthBound strategist discussing a pest control marketing plan
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