Thrive Pest Control SEO Case Study:
From Zero to Thriving

The Challenge: Establish the Thrive Brand On a Tight Budget

A few years ago, Thrive Pest Control was a brand new pest control business in Nashville, TN. They had no brand reputation and no customers, but their ambitions were high. They wanted to service hundreds of customers in the first year — an aspirational goal in such a competitive market.

Thrive partnered with GrowthBound Marketing a few months after officially opening its doors. After knocking on doors, they were ready to get customers in a smarter way. Thrive’s website had a very low domain authority and, even though the company was working hard to boost its review count, they only had 18 reviews after its first six months.

The company was going above and beyond with their clients, giving away free services that drove up the cost of operations, yet they still had a low review count and a 4.1 star rating on Google.

The goal was to build Thrive’s online reputation, but the challenge was that, as a new company, Thrive had a small ad budget. GrowthBound Marketing had to be creative to give Thrive the online ranking boost it needed.

4.8 Google Star Rating

Almost 200 reviews and a 4.8 star rating on Google provide social proof and help Thrive rank on Google Maps.

4,000 Ranking Keywords

Including for competitive keywords such as "pest control Nashville."

100 Monthly New Leads

Organic and paid marketing strategies maintain a strong, consistent number of monthly leads.

17K Monthly Organic Search Visits

A SEO-focused site brings in thousands in free traffic.

The Solution: Balancing Quick Wins & Sustainable Marketing

Leaning on its experience realizing wins for pest control businesses, GrowthBound leveraged strategic search marketing tricks with a cash-positive ad strategy.

Launch a Fast, Keyword-Friendly Home Page
Since the goal was to get potential customers onto Thrive’s home page, GrowthBound needed to create a home page that loaded quickly, was easy to navigate and told customers exactly what to do — call Thrive Pest Control. GrowthBound designed a home page that was optimized for conversions and had high-volume keywords strategically placed throughout. GrowthBound knew Thrive wouldn’t be ranking for those keywords for a while, but they were creating the foundation for them to dominate those keywords later on.

Collect 5-Star Reviews
Using an automated review tool to text customers a custom review link following an appointment, GrowthBound helped Thrive get an immediate increase in Google reviews. Within 10 days, Thrive doubled its review count and increased its star rating. This helped Thrive get more customers and push its ranking near the top of Google.

The Results: Free Traffic From a Well-Positioned Site

Thrive’s domain authority and ranking keyword count rapidly grew.

GrowthBound Marketing delivered almost immediate results for their client Thrive Pest Control. Thrive’s review count increased by 100% in just a few days, and the pest control company experienced rapid results with their long-term SEO strategy.

GrowthBound helped Thrive establish their pest control service as a true competitor in a crowded market, earning the trust of their client. The client now refers GrowthBound Marketing to other businesses.

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