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How Important are Online Reviews in your Pest Control Business?
Regarding pest control, success can often come down to trust. Whether you’re a residential customer in need of exterminating services or a commercial business looking for preventative measures, having the trust of your customer base is essential. For potential clients, there’s no better way to gauge this than through online reviews — and as a pest control professional or business owner, investing time in building up an impressive review portfolio is just as important as providing quality work.
In this blog post, we’ll explore why online reviews are such an important part of pest control marketing for modern pest control businesses and how you can manage them effectively.
How Important are Online Reviews in your Pest Control Business?
According to surveys, almost 90% of customers check online reviews before purchasing. In addition, research shows that over 50% of customers are more likely to engage with a business or service if it has positive online reviews. This is especially true regarding pest control services, as the customer needs to have complete faith in the provider and their ability to remove any pests or set up preventative measures.
1. Good online reviews can establish you as a reputable provider:
The presence of positive online reviews can help your business stand out from the competition and instantly shows customers that you are a reputable provider.
This is especially true when you have reviews spread across different platforms, such as Google, Yelp, and Facebook — this shows potential customers that you’re active on multiple sites and will likely be more responsive to their inquiries.
2. Online reviews can be a good and free advertising tool:
Online reviews can also be used as a free pest control ads tool. When customers post positive reviews, their friends and family will likely check it out — giving you free publicity. Additionally, platforms such as Google and Yelp use your rating and number of reviews to rank search results from your pest control business with organic search, also known as local SEO.
This means that the more positive reviews you have, the higher your chance of appearing in the search results.
3. Online reviews can help build trust:
Customers want to be sure they’re making a good decision regarding pest control — and online reviews are one of the best ways for them to gauge whether or not your business is trustworthy. In addition, positive and honest reviews will help customers feel more secure in their decision to hire your company, as they’ll know that other customers have had successful experiences with you.
Overall, managing your online reviews is essential for any pest control business — as it can help you stand out from the competition, provide free advertising and build trust with potential customers. With that in mind, it’s important to remain active and ensure your reviews are honest — as this will be the key to success.
How To Get Better Online Reviews?
Sometimes, even satisfied and good customers can forget to leave online reviews. So to ensure your business gets the best online reputation possible, it’s important to provide excellent service and actively encourage customers to leave reviews. Here are some tips on how to do just that:
1. Make it easy for customers:
Provide links and instructions on how to leave online reviews on your website, in email messages, and even on receipts. You could also use social media channels to share links for customers to leave reviews or create a specific page listing all the different platforms where customers can leave reviews.
2. Ask for the review at the right time:
Timing is key when it comes to asking for reviews. Make sure you ask for a review at the right time — when the customer has had an enjoyable experience and is happy with your service.
3. Follow up on customer inquiries:
Making sure you follow up with customers after they’ve engaged with your business is also important– responding to an inquiry or resolving an issue. Again, this shows that you care about customer service and are willing to go the extra mile– which customers will appreciate and likely leave a positive review for.
4. Offer rewards:
You could also offer rewards for customers who leave reviews, such as discounts, freebies, and more. Again, this could be a great way to incentivize customers and make them more likely to leave a review.
Online Reviews
Online reviews are essential for any pest control business and can help you stand out from the competition, provide free advertising and build trust with potential customers. To ensure your business gets the best online reputation possible, it’s important to actively encourage customers to leave reviews by making it easy, asking at the right time, and offering rewards. With the right strategies in place, you can ensure your online reviews are positive and honest — setting you up for success.
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