If you have read our other blog articles then you’ll know that we are a strong believer in the economics of marketing. If you’re not frequently consuming our content then you might ask yourself “The economics of marketing… What is this guy talking about?”
You see most small businesses and even mid-sized businesses don’t have millions of dollars to throw behind a marketing campaign. They have a couple of thousand dollars a month max, and every last penny of that budget counts.
So, when you dig into the economics of marketing the goal is to stretch your budget further and get more customers for the same budget.
SEO or Search Engine Optimization is a fantastic way to do that. This is because SEO for pest control companies works while you are sleeping, and it doesn’t require massive amounts of capital to reel in customers day after day.
So what is SEO? SEO is one of the many acronyms used in digital marketing but it might just be the most important one. In laymen’s terms, it means to make your phone ring because customers can find you on Google.
But implementing SEO is going to require a little bit more knowledge and a strong strategy if we want to be effective in our efforts. Before we dive into the dirty details, let’s first take a look at what happens when someone types in “best pest control company near me”.
let’s break down the search result page or what is commonly referred to as SERP — Search Engine Result Page.
When Google receives a search query, its program quickly uses A.I. or artificial intelligence to read and understand the words and then find the most appropriate web pages for that specific query.
You see, Google knows that its customers are coming to their search engine to find information. If Google stops being a dominant provider of said information then its customers will start to go to other search engines like Duck Duck Go or Bing.
In order to do this effectively, Google has developed and patented some incredible software such as the 2020 AI update BERT, an attempt to truly understand the intent of each searcher.
Now, you won’t need to understand every single update to rank on Google but it will help if you try to understand what Google’s end goal is and to position your brand and website in the perfect way so that Google picks your website over your competitors when displaying search information.
To ensure that your marketing dollars are contributing to your pest control company’s growth, You have to ensure profitability. There are a lot of ways to ensure profitability but in this blog post we will tackle just three of them and if you implement them early, you are a lot more likely to fill your routes with ideal customers that love to live pest free.
Growing a pest control business involves online strategies. Partnering with a pest control digital marketing agency can enhance your online visibility further.
Marketing automation is a digital marketing strategy that uses technology to automate repetitive marketing tasks and workflows.
Customer journey is often visualized through a concept known as the digital marketing funnel. This visually represents a potential customer’s stages before purchasing or taking a desired action.
Most of the time, the company won’t have to pay for anything in email marketing. They can easily build their contact lists on their website when their visitors subscribe to them. They can also buy contact lists from other businesses, which can only cost a few bucks for thousands of emails. So if you’re considering doing email marketing for your pest control business, below are 10 tips you can apply to your campaign.
A/B testing is one of the best ways to optimize the user experience and increase conversions, but businesses like pest control often overlook it. In this blog post, we’ll dive deep into why A/B testing is so important — from understanding what it means and how it works to utilizing its capabilities and improving conversion rates.
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